Next August 21 at 6:00 PM (Mexico) will be Azteca América's D-day or, actually, 3D-day. Why? Because Mexico's channel 13 will air the red carpet of reality show La Academia 2011 which will be produced in 3D. Immediately after, at 7:00 PM, the channel will broadcast the ninth season of the show hosted by Rafael Araneda and Bibi Gaytán.
"This is the first time in the world that a reality show is broadcast in 3D. And this will be the first 3D TV show in Mexico and Latin America," Roberto Romagnoli, VP of production and entertainment at Azteca América, said. Mondays through Fridays the audience will be able to follow the everyday life and hard work of contestants and teachers at the music, singing and dancing academy as they prepare for Sunday's performance that will dazzle the live studio audience every week.
This season will also welcome special guests into the school and feature a small talk-show where guests and participants will debate about the latest academy news. "It will be a very special season because the show will receive international stars, not only artists from the music industry worldwide but also Hollywood celebrities that will join the stage of La Academia," Romagnoli said.
A MEGA 3D PRODUCTION
As for the show's production, the executive said that the team visited different shows around the world such as the Eurovisión festival -one of the largest in Europe- to learn more about the kind of quality they wanted to offer Hispanic audiences. "We want to give the audience something new," the executive said. "We had been thinking about producing a 3D show for some time now. And the company has an excellent technical team. We made sure the quality standard and the service was the best the audience could get and we have made it.... It looks like you can actually touch the people on the screen," Romagnoli said.
The show has been designed with 360 technology, not often seen in the region's TV industry. "We have one of the prettiest and highest-quality TV sets in the world," the executive said. A total of 180 people work behind the scenes to take care of every detail involved in a production this big, which started four months ago with auditions in the US, Central America and South America. The show managed to engage 530,000 people between 15 and 40 years old, finally choosing 35 contestants coming from different countries in the region.
"This is the company's most important project of the year, where we have invested the largest amount of money, production work, talent, hours and effort in order to conquer the audience and offer them a time to spend with their families and have fun watching an excellent TV show," the executive said.
The show will also have audience interaction via social networks and La Academia will also be on the internet so "viewers can also take lessons of whatever interests them the most in the music, singing and dancing field," Romagnoli said. "It will be a great TV show," the Argentine executive concluded.
"Use a TOYin3D to watch this video in PARALLEL-VIEW on your mobile"
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