Every cinema will be capable of showing 3D films within five years, James Cameron said yesterday at the launch of a new venture which aims to make the technology ubiquitous on both the big and small screen.
The Cameron-Pace Group, which utilises technology developed for the film Avatar, aims to encourage film-makers, broadcasters and games manufacturers to embrace the brave new world of stereoscope. Cameron has partnered with Vince Pace, with whom he worked on the Fusion 3D camera system.
"Our strategic plan is to make 3D ubiquitous over the next five to 10 years on all platforms," Cameron told the Hollywood Reporter. He said he expected to see 100% adoption of the technology in cinemas within three to five years, as well as rapid expansion of the home market.
"We are shifting from having to create 50-70 (camera systems) for movies to thousands of rigs that need to be got out there for the rapidly growing broadcasting business," said Cameron. With 3D TVs already available for the home and TV channels broadcasting in stereoscope, the film-maker said there was a "content gap" which the new venture hoped to help fill.
"Broadcasting is the future of 3D," Cameron said during a keynote speech at the National Association of Broadcasters Show in Las Vegas yesterday. "In two years, everything will be produced in 3D and 2D versions will be extracted from that."
The Terminator director added that 3D in the home would really take off once new technology emerged which meant that viewers did not have to wear glasses. The adoption curve "is going to go ballistic" said Cameron.
Some reports last year seized on box-office data suggesting the number of people preferring to see a film in 3D had dropped dramatically as evidence that the boom might be nearing its end. Hollywood studios have scoffed at the notion, however, and with three out of the top five films at the global box office last year having been screened in stereoscope, naysayers may be waiting a while for the fad to fizzle out.
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